Where’s the drop?
aRod from GottaDanceDirty sure think so. He drafted an open letter to Soundcloud requesting something done about the tsunami of self-promotional comment-spam on popular Soundcloud users tracks. And that’s the jist of the letter.
Many Soundcloud users out for self-promotion have an incentive to post on the high traffic areas of a site to snag more viewers. This is a basic tenet of advertising. Sadly, the high traffic areas on Soundcloud are other songs by popular artists.
This is a major nuisance when the artist is expecting genuine feedback or acknowledgement about their work, but instead gets comments like “Visit my site here!”, “ckeck out my trakc plz plz plz” and “We are a startup online magazi…”. This spam also decreases the listeners experience too. If there are too many pop-up comments on a Soundcloud track, the listener can’t jump to a part of the track because the pop ups end up covering it. So in the end, the barrage of spam is bad for the artist and bad for the listener. And if it’s bad for them, it’s bad for Soundcloud’s business.
aRod is requesting that Soundcloud come up with a solution to this said problem, but is this really an issue? When dealing with major channels of the internet – like YouTube videos of a baby monkey fighting a kitten – spam is unavoidable and now widely expected (although not necessarily welcomed).
Something interesting came to mind while reading aRod’s letter: Soundcloud, the YouTube of audio, is the best way for major artists to present new music to listeners and a great way for smaller artists to find new fans. By doing this, artists are bypassing the traditional methods of music industry promotion and effectively self-promoting. This is what makes Soundcloud so great. So, would it make sense for Soundcloud to regulate self-promotion when self-promotion is the main reason people use it?
Just some food for thought.
Check the original letter here.